THE ROLE OF DIGITAL PLATFORMS AND SOCIAL MEDIA IN SHAPING A SUSTAINABLE VISUAL IMAGE OF A MODEL

Digital Strategies in Eco-Design and Online Representation of Models

Abstract

In the context of the digitalization of the fashion industry, the issue of forming a sustainable visual image of a model becomes especially relevant. The purpose of this study is to identify the role of digital platforms and social networks in building, developing, and strengthening an eco-oriented model image. The main focus is on analyzing the mechanisms of online representation, as well as the prospects for implementing new digital tools — metaverses, virtual avatars, and digital fashion — into sustainable self-presentation strategies.