DEVELOPMENT OF A DESIGN CONCEPT FOR THE CORPORATE IDENTITY OF THE AVATARIYA CHILDREN'S ENTERTAINMENT COMPLEX

Abstract

The article provides a detailed overview of the stages involved in developing the corporate identity and trademark for the Avatariya entertainment complex. It describes the key elements that form the visual and conceptual unity of the brand, such as the color palette, graphic elements, typography, and other important components. It also presents modern design methods aimed at creating a unique and memorable visual image that contributes to increasing the company's recognition in the market. The purpose of the study is to conduct an in-depth analysis and practical implementation of all stages of corporate identity and trademark development, including the solution of basic design tasks in the field of graphic design. During the work, analytical sketches and graphic copies of various corporate identity options were made; a logo was developed, including the creation of an original and unique emblem; a creative concept was formed, taking into account the social, technical, and artistic features of the designed brand, which allows for the creation of a harmonious and holistic image. Particular attention is paid to the application of modern technologies in design, such as digital tools and software, as well as the impact of advertising messages on the target audience. The psychological effectiveness of advertising, the role of various methodologies in building visual communication, and their impact on consumer perception of the brand are also discussed.