INTEGRATION OF PATENT ANALYTICS INTO THE EDUCATIONAL ENVIRONMENT OF PACKAGING DESIGN

Abstract

Modern educational practices in design require the integration of legal components, including patent analytics as a tool for developing project originality and legal literacy. The article explores methodological approaches to integrating patent analysis into the teaching process of the "Packaging" discipline. It examines legal and design aspects of patentability, offers a typology of packaging from the standpoint of industrial property, and analyzes case studies using Espacenet and Google Patents. The paper demonstrates the importance of incorporating patent research into design education as a tool for developing students’ innovative and critical thinking skills. The study found that patent analytics in packaging design plays a strategic role in training specialists. It develops legal literacy, critical thinking, and the ability to work with similar technologies, reducing the risk of copying and encouraging original solutions. Even with limited resources, students successfully master the basics of patent search and apply them in their projects. The introduction of specialized modules and the use of databases enable deeper market and idea analysis. This approach develops professional competence and aligns with the challenges of the creative economy.