ANALYSIS OF PREFERENCES IN WARDROBE FORMATION BY OLDER WOMEN

Abstract

In the process of forming the initial information for the design of the capsule wardrobe for elderly women, it became necessary to analyze the formation of garderob of the target group and analyze their preferences.
When we look at photos of our compatriots' wardrobes on the street, at work and online, we see that only a small part of them, given the physiological changes, pays significant attention to clothing choices.
Previously, the authors of this work found that the physiological characteristics of women of the elderly age group are characterized by a high degree of development and uneven distribution of fat deposition in different parts of the body and their influence on the choice of clothing, which complicates the process of designing harmonious clothing
In the course of the work, a survey of the target audience from the cities of Kazakhstan in the amount of 50 people in Kazakh and Russian languages was conducted through the Google table.
Currently, in the scientific works of Kazakhstan, an analysis of the advantages of older women in the formation of the wardrobe shows that this study is of significant interest, and also allows the formation of initial information for the design of a capsule wardrobe for older women in industrial enterprises of the Republic of Kazakhstan, taking into account the advantages of the target group under study.