COLOR AS A SYMBOL OF THE NOMADS OF KAZAKHSTAN

Abstract

Color symbolism plays a pivotal role in the culture of Kazakh nomads, reflecting their worldview, environmental conditions, and social norms. This article examines the meanings of key colors (white, black, red, blue, gold, and yellow) in Kazakh culture. Particular attention is given to the analysis of phraseological units, language, mythology, and decorative arts, revealing unique aspects of color interpretation in the context of nomadic life.

White is associated with purity, justice, and sacredness, while black symbolizes ambivalence, combining mourning and strength. Red conveys energy, passion, and power; blue is linked to the sky and divine origins; gold represents elite status, and yellow reflects the steppe, movement, and freedom. The analysis highlights the unique features of Kazakh color symbolism compared to other cultures, where the meanings of colors can differ significantly.

The practical significance of this study lies in the application of color symbolism in modern design, textile industries, and graphic arts, contributing to the preservation and reinterpretation of Kazakhstan’s cultural heritage. Future studies could delve into regional nuances and their influence on contemporary perceptions of color.

Thus, the article emphasizes the importance of color as a means of cultural identification and a tool for integrating traditions into modern design practices.