IMPACT OF POSTERS ON THE TRANSFER OF ACADEMIC KNOWLEDGE

Аңдатпа

This article analyzes the impact of social posters on the transfer of academic knowledge. Scientific knowledge is usually gained at conferences through oral presentations, poster presentations and seminars. However, modern literature examining the effectiveness of academic posters is limited. The purpose of this study was to study the perception of an academic poster presentation, as well as its advantages and limitations as an effective mechanism for transferring academic knowledge and contributing to existing academic data. The survey was distributed among 88 respondents. This survey explored participants' attitudes, opinions, and overall experiences with poster presentations. Later, descriptive statistics were written based on the results of the responses. The majority of respondents believe that posters are an effective medium for knowledge dissemination and a legitimate form of academic publication. Visual appeal was called more influential than the content, while survey participants agreed that the images of posters would quickly attract the attention of the viewer. Respondents also emphasized that posters should be accompanied by their authors to effectively communicate the academic content. This pilot study examines the perception of academic posters as a medium for knowledge dissemination. Given that academic posters rely heavily on visual appeal and direct interaction with authors, the public requires more design flexibility to facilitate the effective transfer of knowledge. This article presents the concept of MediaPoster based on information technology to solve the problems raised in the published literature, and the subsequent expansion of the exchange of knowledge in the field of academic medicine.