MULTIDISCIPLINARY PRODUCT DESIGN AS A TOOL FOR REFLECTING AND PRESERVING KAZAKH CULTURAL HERITAGE

Аңдатпа

The article is devoted to the development of a methodology for integrating cultural codes of the Kazakh heritage into educational programs on industrial design with an emphasis on the principles of sustainable development. The necessity of combining traditional materials such as felt, wood, ornaments, and craft techniques with modern environmental and technological standards is considered. The study provides a qualitative analysis of existing works on sustainable design and cultural heritage, including the works of R. Dorri and A.H. Margulan. Special attention is paid to an interdisciplinary approach that combines knowledge in the field of ecology, history and modern technologies, which allows students to create environmentally friendly products reflecting the cultural characteristics of Kazakhstan. Examples of successful project assignments completed by students demonstrate how traditional Kazakh elements can be reinterpreted and adapted to modern needs. The article emphasizes the importance of preserving national heritage through education and its connection with sustainable design. However, despite the results achieved, the study notes the need for further experiments and the development of deeper techniques that will allow graduates to be competitive in the global market, combining cultural identity and environmental responsibility. Kazakhstan, thanks to its rich cultural heritage and environmental resources, has a unique potential for creating sustainable products, but additional research is needed to unlock the full potential of this integration.