THE EMERGENCE OF DIGITAL FASHION: A COMPARATIVE ANALYSIS

Abstract

The article "The Emergence of Digital Fashion: From 'Skins' to Runway Collections" examines the phenomenon of the origin and evolution of digital clothing, tracing its journey from simple virtual "skins" in video games to a full-fledged direction in the global fashion industry. The main objective of the work is to analyze the key stages of this phenomenon's development, identify the factors that contributed to its appearance, and provide young designers with clear guidelines for creating successful digital collections. Key questions addressed in the article: How and why did digital clothing originate in the minds of designers? What role did the Metaverse play in its development, and how is it related to digital fashion? How did specific historical and technological periods influence its evolution? What subconscious aspects of digital fashion resonate with the modern consumer? What exactly does digital fashion dictate today, and how can one avoid mistakes when choosing the right tools for its creation? By conducting a comparative analysis of outdated and modern approaches, the article not only sheds light on the history but also provides a practical guide, helping readers understand how to create relevant and technologically sound collections in a rapidly developing world. The work will be useful for designers, students, and anyone interested in the future of the fashion industry.