PSYCHOLOGICAL AND CULTURAL BARRIERS TO CONSCIOUS CLOTHING CONSUMPTION
Кілт сөздер:
conscious consumption, psychology of consumption, fashion culture, consumer habits , fast fashion, sustainability , social norms , environmental problems , ethical consumption , cultural barriersАңдатпа
The article raises the topic of conscious consumption in the fashion industry and clothing production. The aim of the work is to study possible methods of overcoming these barriers and their impact on the sustainable development of the fashion industry and to propose measures that promote the development of conscious consumption in the fashion sector. The psychological and cultural barriers of conscious consumption of clothing, causes and ways of overcoming barriers are considered. The relevance of the study against the background of global environmental and social problems is substantiated. Sociological studies of the clothing market and a comparative analysis of the data received from the respondents were conducted. The growth of the fast fashion industry and environmental degradation have increased interest in sustainable consumption as a means of mitigating the negative impact of the fashion industry. Conscious consumption has become perceived as a necessary step towards a more ethical and responsible approach to fashion, but the transition to it is limited by a number of psychological and cultural barriers that restrain the spread of these practices.
It is shown how psychological and cultural barriers continue to complicate the transition to conscious consumption of clothing. Despite the growing interest in sustainable fashion, many consumers face difficulties changing their habits and perceptions of the value of things. An integrated approach combining psychological support, education and cultural change is necessary to successfully overcome these barriers.
